What the hey is a brand strategy and why do I need one?

Maybe you’ve been in business a while, you’ve got a logo and some brand colours you love, but you often struggle with what to say to your audience, you’ve no idea how to stand out in a saturated market and you’re not getting the consistent sales you were hoping for.

A white tablet with pages of the brand strategy workbook on the screen, laying on a burnt orange table cloth.

Free Brand Clarity Workbook

Feeling overwhelmed building a brand? Where do you even start? Follow our guide to identify your values, get clear on your mission and communication style, and take your first steps towards brand clarity. 


Caroline wearing a burnt orange silk blouse and white trousers, leaning with her arms folded against a door frame and smiling at the camera.

hi there!

I’m Caroline


I see you, you took a chance on your dream, have big ambitions and know you have something valuable to share with the world. You have the vision, the drive and big goals, but you need a little help to reach them, am I right?

How do I know all this? Because I’ve been where you are, I share that ambition, and I’m here to help you craft a brand with a strong foundation, that can grow as you do and support you as you work towards those big goals and dreams, giving you clarity every step of the way. 


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