Caroline our branding strategist sat on a sideboard at home, wearing a gold jumper with a white and gold mug in hand, smiling at the camera.

I’M CAROLINE AND I HELP

Create strategic brands that clients love

I’m an island dwelling branding strategist with a big heart and big ambitions, who discovered that in building her own business, she could also help others grow theirs.

Caroline our branding strategist sat on a sideboard at home, wearing a gold jumper with a white and gold mug in hand, smiling at the camera.

I’M CAROLINE AND I HELP

Create strategic brands that clients love

I’m an island dwelling branding strategist with a big heart and big ambitions, who discovered that in building her own business, she could also help others grow theirs. 

I believe that strategy is like a road map

AND I'M HERE TO HELP YOU ON YOUR JOURNEY

You’ve turned your idea into a business and you know what it feels like to work with those dream clients, but something still isn’t quite working. 

You’re ready to level up, but you need a brand that showcases your expertise, connects with more of your ideal clients and will grow as you do.

Wherever you are on your journey to growing a profitable and impactful business, we’ll meet you there to define a goal driven strategy, a road map, that’ll set you up for sustainable growth. 

Caroline pointing to a the screen of a laptop as she stands over the shoulder of a client sat at a table in a coffee shop in front of her.
Caroline sat at a dark wooden table with a notebook and pen in front of her, smiling at a branding client who is facing away from the camera at her.

We are all the sum of our experiences, it helps make us unique

Having worked in marketing for a big company with no strategy in place, I understand how hard it is to take consistent action and reach new goals without it. I understand that feeling of being stuck, not knowing where to focus next. That feeling of being on a hamster wheel, never really making any progress, or impact.

When I left, I knew I wasn’t going to carry on that way, and set about learning all I could about branding and business strategy, combining the two to create a system for growing my own business with confidence, and now I want to help you do the same.

We don’t just build brands, we build relationships. We take the time to get to know you, your clients, your hopes, dreams, goals and what really makes you, well, you. Doing this deep dive means we can create a brand that stands out, and give you the insights and strategy you need to scale. 

Our goal is to empower you reach yours, feeling confident in your brand and how best to leverage it for success.  

Our goal is to empower you to reach yours

a side view of Caroline and a client laughing together, laptops in front of them, pens in hand and coffee cups to the side.
close up of a woman in a dark top holding a tall mug with the text "like a boss" on the side.

In a Nutshell

LET’S GET TO KNOW EACH OTHER

I’m an island dwelling dog mum with a big heart, who’s obsessed with helping others feel confident growing a brand that allows them to connect, scale and succeed. 

currently sustained by

M&M’s & Rooibos Tea (not together, obvs!)

on my nighstand

ATOMIC HABITS

start my day

WITH YOGA

dream vacation

NEW ZEALAND + CAMPER VAN = ONE HAPPY GIRL

never say no to

A TRIP TO IKEA

on repeat

GOAL DIGGER PODCAST

My favourite things

You might like to know

urite things

favourite

Caroline walking on the beach with her reflection visible in the wet sand, wearing a leopard print floaty dress

THE BEACH

The beach has to be my favourite place to fully disconnect, recharge and normally where I find my best ideas and inspiration. 

Caroline and her fiance holding their two dogs and smiling at the camera

FAMILY

I share a home with my fiancé Nathan, and our fur babies who would stay on my lap all day if they could (the fur babies, not the fiancé). 

Over the shoulder shot with caroline in soft focus in the foreground and the book she is holding in the center of the shot.

A good book

I’m a real bookwork, you’ll often find me out on our terrace, curled up with the dogs on a sofa with my nose in a good read.

My favourite things

You might like to know

our branding strategist Caroline with her fiance holding their two dogs, all smiling at the camera

FAMILY

I share a home with my fiancé Nathan, and our fur babies who would stay on my lap all day if they could (the fur babies, not the fiancé). 

caroline, our strategist and designer, walking on the beach in the wet sand, wearing a leopard print dress blowing in the breeze.

THE BEACH

The beach has to be my favourite place to fully disconnect, recharge and normally where I find my best ideas and inspiration. 

Over the shoulder shot with caroline in soft focus in the foreground and the book she is holding in the center of the shot.

A GOOD BOOK

I’m a real bookwork, you’ll often find me out on our terrace, curled up with the dogs on a sofa with my nose in a good read.

Caroline our strategist stood leaning against a vintage white chest of drawers in her office, wearing a beige dress and black blazer, smiling at the camera.

WHY

let's make it happen

The thing I love most about working with people like you, is being part of your journey, seeing your confidence grow as we discover those “ah-ha” moments, when everything starts to become clear and seeing the transformation as you begin to really feel, own and share your unique story.

Caroline our strategist stood leaning against a vintage white chest of drawers in her office, wearing a beige dress and black blazer, smiling at the camera.

MY WHY

let's make it happen

The thing I love most about working with people like you, is being part of your journey, seeing your confidence grow as we discover those “ah-ha” moments, when everything starts to become clear and seeing the transformation as you begin to really feel, own and share your unique story.

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